Tuesday 16 April 2013

Inside Deus ex Machina

At Deus ex Machina, Los Angeles’ new biker boutique with a different spin, enthusiasts of clothing, surfing, custom bikes, coffee and baked goods, will be surrounded by coolness galore. The company, originally founded in Australia, now has locations worldwide, including the Los Angeles-based connection recently opened on Lincoln Boulevard near Venice Beach.

When not riding his 1973 Triumph T120V, General Manager Julian Heppekausen says Deus “Is all based around creating a family and community around the business, and everyone having a good time while sharing that culture.” One way Deus creates this culture is frequently orchestrating a variety of bike-oriented/pop culture events. This particular one, the “Sound and Vision Vintage Swapmeet,” focused on bringing together fans and vendors of vintage music and photography.


 A potpourri of classic amplifiers and speakers shared space with tons of vintage LPs and mountains of posters and photos, while camera buffs ogled old shutterbugs offered at swap meet prices. Beer was free (with a catch) and “bangers” (aka sausages) and onions were grilling on the barbie. Bands kept the beat going while bikes of all sizes, shapes and vintages rolled in throughout the day. The sun was shining and it was definitely a Dog’s Day Afternoon with fun for all.In fact, Deus Ex Machina intrigued us enough to warrant a full-on feature story that you’ll see on these pages in the coming weeks. For now, enjoy these pictures from one of Southern California’s more eclectic moto-hangouts.




No comments:

Post a Comment